JAG Flier
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JAG BMX Factory Recruitment Flier
This original JAG BMX factory recruitment flier and welcome letter provides a rare look at the early organizational structure of BMX factory teams during the late 1970s and early 1980s. The document is signed by Renny Roker, founder and president of JAG BMX, one of the early companies that helped promote organized BMX racing and rider development.
The flier outlines the “JOX/JAG Team Package,” which detailed the benefits and expectations for riders selected to represent the brand. Unlike many early BMX programs that focused solely on competition results, JAG emphasized both athletic performance and personal development. The document highlights the company’s unusual focus on academic achievement, including the awarding of “Honor Roll” chevrons for riders who maintained strong school performance alongside their racing commitments.
The recruitment materials also reference several notable JAG factory riders of the era, including Brian Barlow, Paul Gossrau, and Jason Jensen, providing insight into the athletes associated with the brand during a formative period of BMX racing.
Artifacts such as this flier help illustrate how early BMX companies built factory teams and cultivated rider identity during the sport’s rapid growth. As both a recruitment document and a signed piece of BMX company history, the flier represents an important example of the promotional and organizational efforts that helped shape BMX racing culture during its early years.