Press play on a campaign about effort, memory, loss, stubbornness, belonging, recovery, recognition and the people whose names BMX should keep saying.
The original 10,000 Hours campaign paired BMX-centered reflections and questions with external musical inspiration. This GitHub edition preserves the campaign as a mixed tape: the campaign root becomes the intro, the child pages become tracks, and the published Curtain Call closes the recording.
Archive status: Complete 23-record page ledger / 22 supplied full-page captures / four standalone social-post images / 29 preserved visual files / no audio redistributed
Open the machine-readable tracklist · Read the archival notes · Review known inconsistencies
| Position | Tracks | Theme |
|---|---|---|
| Intro | 01 | Memory and the second death |
| Side A | 02–11 | Beginnings, work, victory, pain and the people who made the life possible |
| Side B | 12–22 | Recognition, endurance, odds, identity, numbers and refusal to quit |
| Outro | 23 | Curtain Call — with room left for an encore |
![]() Track 01 — I’ve Heard You Die Twice Macklemore with Skylar Grey — Glorious |
![]() Track 02 — A Generation of Kids Macklemore & Ryan Lewis — 10000 Hours |
![]() Track 03 — Victory Is Mine Tonight Macklemore — Ain’t Gonna Die |
![]() Track 04 — Ride Through Fire Eminem — No Love |
![]() Track 05 — Life Earned Macklemore — Aint Gonna Die Tonight |
![]() Track 06 — 10% Luck Fort Minor — Remember The Name |
![]() Track 07 — A Life Lived for BMX Macklemore & Ryan Lewis — 10000 Hours |
![]() Track 08 — None to Blame Eminem & B.o.B. — Airplanes |
![]() Track 09 — Blood, Sweat and Tears Macklemore & Ryan Lewis — 10000 Hours |
![]() Track 10 — All My Life Eminem — Lucky You |
![]() Track 11 — The Greats Rode a Lot Macklemore & Ryan Lewis — 10000 Hours |
![]() Track 12 — Who Is He Really? Artist not stated — They’ll Remember My Name |
![]() Track 13 — Once I Was 11 Years Old Lukas Graham — 7 Years |
![]() Track 14 — The Underdog Who Never Lost Hope Artist not stated — Lucky You — performance link as published |
![]() Track 15 — Sometimes You Feel Tired Eminem — Lose Yourself |
![]() Track 16 — Crunching the Numbers NF — When I Grow Up |
![]() Track 17 — Friends with the Monster Macklemore — Ten Thousand Hours — live performance as embedded |
![]() Track 18 — In This Lane Artist not stated — Inspiration link as published |
![]() Track 19 — Your Moment Is Now Macklemore — Ten Thousand Hours — live performance as embedded |
![]() Track 20 — No Name in Lights Fort Minor / Mike Shinoda — as visible in embed — Video link as published |
![]() Track 21 — My Number Toots & the Maytals — 54-46 That’s My Number |
![]() Track 22 — Watch Me NF — When I Grow Up |
![]() Track 23 — Curtain Call Linkin Park — In the End — live performance as embedded |
“I’ve heard you die twice. Once when you last spin a crank. And the second is the last time someone mentions your name.” - 10,000 hours
Prompt: Whose name in BMX should be forever shared yet has been missing from our tongues for a while?
Inspired by: Macklemore with Skylar Grey — Glorious · External video
“A generation of kids who chose love over a desk.” - 10,000 hours
Prompt: Were you one?
Inspired by: Macklemore & Ryan Lewis — 10000 Hours · External video
“Victory is mine tonight. The crowd is cheering. Can you feel it?” - 10,000 hours
Inspired by: Macklemore — Ain’t Gonna Die · External video
“I don’t ride through fire not expecting to sweat” - 10,000 hours
Inspired by: Eminem — No Love · External video
“Let your life be earned. Every Win. Every Bruise. Every Loss. Every Cut. Every Smile. Earned.” - 10,000 hours
Inspired by: Macklemore — Aint Gonna Die Tonight · External video
“10% luck, 20% skill, 15% concentrated power of will, 5% pleasure, 50% pain, 100% reason to remember the name” - 10,000 hours
Prompt: What name in BMX do you remember because of that mixture? They don’t have to be “famous”; they just need to have taught you the math on a bike.
Inspired by: Fort Minor — Remember The Name · External video
“A life lived for BMX is never a life wasted.” - 10,000 Hours
Prompt: Who in BMX helped you live? They don’t have to be famous.
Inspired by: Macklemore & Ryan Lewis — 10000 Hours · External video
“There was no one he could blame when he lost.” - 10,000 hours
Prompt: Did you ever lose to anyone but yourself?
Inspired by: Eminem & B.o.B. — Airplanes · External video
“My only rehabilitation was the blood, sweat, and tears earned on the track.” - 10,000 hours
Prompt: What did BMX help you overcome?
Inspired by: Macklemore & Ryan Lewis — 10000 Hours · External video
“All my life I’ve won that Title but I’ll probably never get it!” - 10,000 hours
Prompt: Says them…
Inspired by: Eminem — Lucky You · External video
“The greats weren’t great because at birth they could ride, the greats were great because they rode a lot.” - 10,000 Hours
Prompt: Here are five we think might agree. We encourage you to add to the list.
Inspired by: Macklemore & Ryan Lewis — 10000 Hours · External video
“Who is he really anyways? He never really talked much. Never concerned with his status but still got star struck. Humble through opportunities despite the fact that he made his living riding a bike.” - 10,000 hours
Prompt: Bill Dumas - If we had a vote… Do you agree that it is time? We would like to hear why or why not. We hope there aren’t any nots. Just putting it out there.
Inspired by: Not identified in supplied page text — They’ll Remember My Name · External video
“Once I was 11 years old my Daddy told me Son, go get yourself a bike or you will be lonely.” - 10,000 hours
Inspired by: Lukas Graham — 7 Years · External video
“When I die, I am going down as the underdog who never lost hope!” - 10,000 hours
Inspired by: Not identified in supplied page text — Lucky You — performance link as published · External video
“Sometimes you feel tired. You feel weak. When you feel weak, you just want to give up. You’ve got to find the motivation within you. That inner strength. To not give up. To not give in. It is within you!” - 10,000 hours
Inspired by: Eminem — Lose Yourself · External video
“I have been crunching the numbers and you don’t need to be a mathematician to see the odds are stacked against me in this moto. That’s the way I like it” - 10,000 hours
Prompt: Did those reflections ever cross your mind on the gate? How did your numbers stack up there?
Inspired by: NF — When I Grow Up · External video
Visible source-post excerpt: “I am friends with the monster that sits at my gate. Get along with the taunting that spews from hi…”
Inspired by: Macklemore — Ten Thousand Hours — live performance as embedded · External video
“You’ve got me in this lane, I’ll come out in beast mode!” - 10,000 hours
Inspired by: Not identified in supplied page text — Inspiration link as published · External video
“Your moment is now. You can’t get it back from the grave.” - 10,000 hours
Inspired by: Macklemore — Ten Thousand Hours — live performance as embedded · External video
“He doesn’t need his name up in lights, he only wants to race and take home that 1. She only hears the beat of her heart as she feels the gate drop. Their will is beyond reach.” - 10,000 hours
Inspired by: Fort Minor / Mike Shinoda — as visible in embed — Video link as published · External video
“__ was my number, right now somebody else has that number.” - 10,000 hours
Inspired by: Toots & the Maytals — 54-46 That’s My Number · External video
“Anyone want to watch me ride?”
No!
“Anyone want to see me spin these wheels?”
No!
“Should I just give up?”
No!
“Ha ha tricked you! Like I would ever give up anyway.” - 10,000 hours
Inspired by: NF — When I Grow Up · External video
Curtain Call: The 10,000 Hour Series
Prompt: There may be an encore… Do you want more?
Inspired by: Linkin Park — In the End — live performance as embedded · External video
The collage and navigation captures document how the campaign was presented as a connected series rather than a set of unrelated social posts.
Open the original 10,000 Hours campaign on the Lititz BMX Archive