Over the last year, I've listened to a lot of his podcasts and lot of his podcasts and >> yeah, >> yeah, >> I've listened for a lot of business >> I've listened for a lot of business purpose. purpose. >> He ran track. He ran tracks. He he did >> He ran track. He ran tracks. He he did all kinds of things, you know. He worked all kinds of things, you know. He worked for obviously Western Sports, which is for obviously Western Sports, which is Diamond Back. Diamond Back. >> Yeah. Multiple business owner, right? He >> Yeah. Multiple business owner, right? He the face of Diamondback taught him the the face of Diamondback taught him the branding and and the marketing aspect of branding and and the marketing aspect of things and and his understanding of things and and his understanding of branding and marketing and sponsor branding and marketing and sponsor loyalty. loyalty. >> Mhm. >> Mhm. >> From what I've seen is second to none. >> From what I've seen is second to none. >> Yep. It's a fact. If you got him on >> Yep. It's a fact. If you got him on board, he was on board, man. board, he was on board, man. >> Yeah. And passionate person from heard. >> Yeah. And passionate person from heard. >> Passionate. Sometimes too passionate. I love you. >> Hell yeah.