32. Brandon Hetrick shares that pump tracks bring business to the community - may check out Wilbur

Record details

Video ID

cw8S6BJ0ulY

Published

2025-12-28

Availability

Public

Duration

0:47

Transcript

YouTube automatic caption

Description snapshot

In this clip of The Pump Track Chat Podcast, Brandon Hetrick shares he and his friends will travel to ride pump tracks. That session usually includes dining or participating in local commerce - Like Wilbur Chocolate in Lititz, PA - https://www.wilburbuds.com/store

Hear the full conversation at https://youtu.be/6W4qgR5tTQw?si=Fl8RffWXZjd6u7OG

Pump tracks don’t usually generate revenue directly, but they do generate measurable economic impact for a town.

Parks and recreation infrastructure generates significant economic activity for communities. Bike parks and pump tracks create tourism, local spending, and community economic benefits beyond the track itself.

Pump tracks are considered cost‑effective, high‑utilization amenities that draw consistent daily use across age groups.

Pump tracks attract steady users.
They increase park visitation.
They stimulate spending at nearby businesses.
Estimated Annual Economic Impact for Lititz
Lititz is a tourism‑friendly town with:
High park usage
Strong cycling culture
A walkable downtown

Regular visitors from Lancaster, Reading, York, and Harrisburg
A well‑placed pump track would likely draw 20,000–40,000 visits per year, based on utilization studies of public pump tracks.

If even a fraction of those visitors spend money locally, the impact adds up quickly.

Conservative scenario
20,000 annual visits
20% of visitors spend money in town
Average spend: $10–$15
Annual economic impact: $40,000–$60,000

Moderate scenario
30,000 visits
30% spend locally
Average spend: $15–$20
Annual economic impact: $135,000–$180,000

High‑use scenario (likely for Lititz)
If the track becomes a regional draw — which is common for asphalt pump tracks — the numbers rise:
40,000–50,000 visits
30–40% spend locally
Average spend: $15–$25

Annual economic impact: $180,000–$500,000

🧭 What counts as “revenue”?
Pump tracks themselves are usually free to use, so the town doesn’t earn money from:
Entry fees
Memberships
Rentals
Instead, the “revenue” shows up as:
Increased local business sales
Higher park visitation
More tourism
Stronger justification for grants
Community health and engagement benefits (which reduce long‑term costs)

This aligns with the broader findings that parks generate large economic activity for communities.

⭐ Realistic estimate for Lititz
Given Lititz’s size, tourism profile, and park usage:
Lititz could reasonably expect $150,000–$300,000 in annual economic impact
from a well‑designed asphalt pump track.
This is not money the borough collects directly — it’s money flowing into:
Local restaurants
Ice cream shops
Bike shops
Gas stations
Retail
Events

📚 About Lititz BMX

Lititz BMX is an independent BMX preservation project dedicated to documenting and preserving the people, bikes, artifacts, race history, and stories that shaped the sport.

What began as a private collection has evolved into an expanding digital archive featuring hundreds of artifacts, rider profiles, interviews, educational resources, and historical research spanning BMX’s earliest days through today.

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Transcript

I guess so. You kind of mentioned bringing people into the community. You
bringing people into the community. You mentioned potential circuit events here.
mentioned potential circuit events here. Can you explain from what you've seen
Can you explain from what you've seen how pump tracks have helped local
how pump tracks have helped local businesses, especially local businesses
businesses, especially local businesses that have supported that track?
that have supported that track? >> Well, definitely the bike shops are
>> Well, definitely the bike shops are going to feel an impact
going to feel an impact of a pump track.
of a pump track. >> Yeah,
>> Yeah, >> for sure. But for guys like me who want
>> for sure. But for guys like me who want to travel and take our friends and we're
to travel and take our friends and we're gonna go get lunch.
gonna go get lunch. We might check out another local
We might check out another local attraction and let it might be Wilbur
attraction and let it might be Wilbur chocolate. You know
chocolate. You know >> there you go. Might be Wilbur Chocolate.
>> there you go. Might be Wilbur Chocolate. Everybody loves Wilbur,

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